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Else Nutrition Holdings Inc. shareholders update

VANCOUVER, British Columbia, August 21, 2019 (GLOBE NEWSWIRE) – OTHER NUTRITION HOLDINGS INC. (TSX-V: BABY) ("BABY" or "Company"), an organization that focuses on the true Various to Milk-Based mostly Child Weight-reduction plan, can be glad to the subsequent update letter to shareholders.

Product Highlights

  • Preparation of mass production and production of protocols of scale for our merchandise. US market.
  • Getting ready campaigns for digital advertising and social influencers.

Key Recruitment Targets

  • was recruited by Dr. Fabiana Bar-Yoseph, M.Sc.
  • was recruited by Dr. Asher Waidberg. As head of biochemical know-how and vitamin improvement processes for former infants at Enzymotec to steer the development of different new merchandise.
  • Recruits as head of digital advertising for water for Barak Orenstein, former Sodastream, L & # 39; Oréal, Nestle and Evian.
  • have been recruited. Mr. Shay Shamir, previously Atlantium Technologies Clean Tech and E&Y, CFO and Company Secretary.

Pricey Shareholders,

We began our journey in June last yr, and I am happy to give you this update:

Medical research

US Food and Drug Administration (US FDA) Obtaining certificates for babies (Zero-12 months) is a essential activity for Else Nutrition as they characterize a $ 90 billion market; That’s the reason we’ve got added Ph.D., Fabiana Bar-Yoseph, M.Sc., to the Else Group as Director of Medical Improvement, Regulatory Affairs and Science.

Ms. Bar-Yoseph has each a Ph.D. and a Grasp of Drugs from the distinguished Technion, Israel Institute of Know-how. He joins Else Nutrition with the correct expertise and information wanted, as well as a passionate passion for our business and our products. Fabiana has almost ten years of experience as a former medical improvement chief and toddler vitamin analysis and improvement leader at Enzymotec, a public Israeli firm (, a publicly owned Israeli company acquired by Frutarom in 2017 and subsequently acquired by Worldwide Flavors and Fragrances (IFF) in October 2018. ).

Ms. Bar-Yoseph has already begun getting ready for the medical research process by on the lookout for appropriate partners, specialists and service suppliers.

Product Improvement

Else Nutrition's potential extends past baby merchandise. The product range consists of merchandise for key markets corresponding to: youngsters, adult and aged meal replacements and beverages, among others. Because of the complicated and prolonged nature of the product improvement processes, Else has hired experienced product improvement manager Asher Waidberg to steer our new product improvement efforts.

. Waidberg holds a M.Sc. in Biochemical Engineering and an MBA, each from the distinguished Technion, the Israel Institute of Know-how. She brings useful expertise in child product improvement and leads revolutionary product improvement teams. Nine years of expertise, 4 of which labored as host of the method improvement for toddler vitamin products at Enzymotec ( ), which purchased Frutarom in 2017 and later in October 2018. by Worldwide Flavors and Fragrances (IFF).

Mr. Waidberg will take up his place at Else Nutrition in November 2019.

Branding and Digital Advertising

Creating and Creating a Successful, Disruptive Brand that is: Purposeful, Robust with Shopper / Influencers and Offline, and Extremely Emotionally Connecting , are the cornerstones of selling.

To steer this work, Else has hired Barak Orenstein as Director of Digital Advertising. Mr. Orenstein is an experienced shopper goods marketer and has over 15 years expertise in corporations / manufacturers reminiscent of Sodastream, L'Oréal, Absolut Vodka, Nestle and Evian water. Barak brings a decade of selling expertise to the premium beverage class, helping Sodastream restore international progress as a worldwide brand leader and Evia Water to return to the model's glory as Canadian advertising chief. Beforehand, he served as Chief Advertising Officer for AHAVA ( ), a premium vegan skincare product bought by Fosun, the place he accelerated robust international progress. Barak holds a Grasp of Science degree in Enterprise and Biology and a Master of Science in Advertising from the distinguished Schulich Faculty of Economics in Canada, University of York.

Mr. Orenstein has launched an necessary shopper safety research for Else Nutrition and brings with it strategic agent partners with in depth child vitamin and a greater classroom experience to help with branding, design and wealth creation.


Mr. Shay Shamir has been hired as monetary and corporate secretary. Mr. Shamir is a CPA with over 15 years of expertise in administration, accounting, finance and taxation. He has a robust background in managing early and mid-sized businesses. Shamir served 11 years at Atlantium Technologies, an progressive clean know-how company main the UV water remedy enterprise, first as a supervisor (four years) and then as CFO (7 years). Prior to that, he served as Assistant Director at SuperCom, a worldwide provider of progressive RFID solutions.

. Shamir started his career as a Public Accountant at Ernst & Young. He has a B.A. accounting and government M.B.A., each from Tel Aviv University, and an extra B.A. in logistics and economics from Bar-Ilan College

. Shamir's first initiative in Else Nutrition concerned completing and executing go public buying and selling, while establishing a finance division for future quarterly financial reporting. He additionally started licensing and deploying an Enterprise Resource Planning System (ERP) (“Oracle NetSuite”).


The Else Nutrition staff is now actively shifting in a number of key areas:

  • Getting ready to start out mass production of our merchandise, conducting manufacturing measurement testing, working with producers and packagers to make sure we are ready to sell our merchandise in spring 2020;
  • Conducting market analysis (amongst US shoppers) and strategic branding initiative;
  • Preparation of digital and social / influencer advertising campaigns;
  • Initiation of medical trial and regulatory course of for newborns, FDA certification, and different jurisdictions;
  • Initiation of latest product research and improvement process;
  • Continued gross sales of Golden Heart Child merchandise in Israel;

I am optimistic that this update etteri l illuminates the exciting improvement and I sit up for extra updates in the near future.


Hamutal Yitzhak

CEO, Founder and CEO
ELSE Nutrition
P: +972 (Zero) 52-447-9931

] TSX Enterprise Change

Not the duty of the TSX Enterprise Change or its regulatory service provider (as outlined by TSX Venture Trade) for the adequacy or accuracy of this publication.

Forward-Wanting Assertion Warning

This press release incorporates statements which, to the extent that they don’t seem to be repetitions of a historic reality, represent "forward-looking statements" inside the which means of the relevant securities laws. Ahead-looking statements are sometimes recognized by words corresponding to "will," "plan," "hope," "intend," or comparable expressions. For the purposes of this press launch, forward-looking statements embrace, but will not be limited to, statements relating to: the commercialization and anticipated timing of the Company's products, the anticipated market strategy (including advertising, proposed markets, gross sales, buyer progress, and

, beliefs and assumptions based mostly on administration's view of historical developments, present circumstances and expected future developments, as well as different elements, are thought-about by administration to be applicable in the circumstances.

Forward-looking statements contained in this press launch among different issues, that Else's proposed product enlargement was profitable, and such statements are meant to be restricted to the marketplace for infant formulation, at the least 12 months of age and have all the required regulatory approvals required by every goal market.

Numerous risks and uncertainties might cause the Firm's precise outcomes to materially differ from estimates, beliefs and assumptions, or implicit in forward-looking statements, including but not limited to the demand for the Company's products for commercialization, major modifications in laws and laws, the retention of key personnel, the company's means to broaden into the worldwide marketplace and the event of competitors.

The above record of things isn’t exhaustive and different risks and uncertainties which might be at present unknown or are believed to be vital to management. Further info and other elements which will affect the Company's operations or monetary results are offered within the Firm's disclosure type dated Might 14, 2019, beneath the heading "Risk Factors" and are available on the SEDAR web site (

Readers are warned not to place undue reliance on prospects that mirror administration expectations as of the date of this press launch. The Company disclaims any obligation to update or revise any forward-looking statements, whether or not because of new info, future occasions, or in any other case, except as required by regulation.

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